Clik here to view.
How much does facebook really influence word of mouth?
Is Facebook going to become a calendar that we go to and see what our plans are for tomorrow? It doesn't look like so. Is it going to make people leave the friend-chat and actually buy a jewelry by...
View ArticleClik here to view.
Google+Local Pages now in search results, 1 more tool to suppress negative...
The new changes in Google local space are creating a lot of confusion for the time being. For now, businesses and marketers need to give Google time to settle. No matter what the changes are, local...
View ArticleClik here to view.
Keeping customers through blogging--blogs are like reviews written by yourself
Blogs are underestimated, at least that is how it looks like. Most of the social media agencies who handle blogs for businesses fill the blog with repetitive and banal information. Rarely does the blog...
View ArticleClik here to view.
Reviewer gets more importance in Google Plus Local reviews and ratings
Google merged Google Places into their social network Google Plus. Yes, it makes sense. It does make sense to involve people into the places since people are spending more and more time on social...
View ArticleClik here to view.
Yelp reviews now on Bing local searches
http://officialblog.yelp.com/2012/06/yelp-to-power-bing-local-search.htmlIt is official. Days after Google's new rating and review system came into existence, search giant and competition Bing is now...
View ArticleClik here to view.
How to get word of mouth from customers? Customer touch points
Every business has to collect feedback from their customers. It is the easiest and fastest way to retain your customers. Internet has made it easy for businesses to do that because most of the people...
View ArticleClik here to view.
Your brand and Customer retention
What exactly is a brand? We know what it means for Coca Cola, but what about your local business? What does brand mean for small businesses and how can you take advantage of it?Branding is not about...
View ArticleClik here to view.
Google plus profiles offer more insight into customer reviews in Google plus...
How is that possible? Google plus streams give away a lot about customers. Including customers in circles can help businesses keep in touch with their customers. So businesses can now analyze the...
View ArticleWhy is KeepCustomer #1 product on the Internet for Small Business Marketing?
Selecting an Online marketing company can be tricky. It can be really good for your business and can hurt your business if you fall into marketing tactics of companies. So how exactly can you make sure...
View ArticleClik here to view.
Do you take reviews for your business seriously? Google says you should
Keepcustomer helps businesses to collect feedback from customers. If the customers decide to post their experience online, then the feedbacks are called online reviews.Many business owners simply do...
View ArticleClik here to view.
How local businesses in United States can improve economy using customer...
It might seem to be a overstatement to say we can fix a problem as big as ECONOMY ourselves. Thankfully, we really can. Online has made it possible for businesses to gather an audience like never...
View ArticleClik here to view.
How local businesses using Groupon are attracting bad reviews?
Businesses using Groupon are attracting fair share of bad reviews along with the customer traffic to their business. The easy come easy go groupon effect has left businesses wondering about the long...
View ArticleClik here to view.
Google Analytics for customer retention
Yes, probably not the best analytics out there, but Google analytics is Google's favorite tool and they are constantly improving it. Google Analytics gives insights on how customers are behaving on...
View ArticleWhy is word of mouth so powerful? (a little technical)
Simple: WOM is awesome because WOM gives rises to MORE WOM. The elasticity of WOM compared to other forms of marketing is much higher (about 30% to 50% in some cases), meaning, word of mouth puts your...
View ArticleClik here to view.
Why is word of mouth sustainable?
•WOM connects businesses with customers and creates a sustainable ecosystem for businesses and their customers by helping businesses to reduce their marketing costs and by helping customers to reduce...
View ArticleClik here to view.
Customer retention Infographic collection.
What do you think about customer retention now? Are you retaining all your customers? I think we talk about this more then acting on it. We know how important it is to make customers loyal, but we...
View ArticleWhat some of the top companies are doing to retain customers?
http://www.nytimes.com/2013/04/28/your-money/companies-that-get-customer-service-right.html?_r=1&Some excerpts from the above article:1) Philips refunded a customer after a bulb the customer bought...
View ArticleIs perception everything? Can customer reviews change perception about a...
It can be everything. If you Google "old town mexican cafe san diego", you will probably find better reviews than any other place. It is a tourist location hence the perceived value is higher. The food...
View ArticleClik here to view.
Not important but Google Content keywords say a lot about what your site is...
I always like to look at this. One can gauge the "overall sentiment" of your site by looking at this list of words. Google likes natural content, and natural content keeps the visitors coming back to...
View ArticleClik here to view.
Clik here to view.
Personalization is key to customer satisfaction and Customer retention...
It really is getting tiring how marketers are ignoring that nobody wants to be a part of the "BLAST". It is about time that we marketers stop doing blasts and start building our software which caters...
View ArticleThe Rise of Online Reviews--KeepCustomer's first guest blog
If you own a small business and have not established a website combined with socialmedia, it’s time to get on the bandwagon. With more and more customers researchingproducts and services online, it’s...
View ArticleWhat businesses can do to get customers? Why customer retention has become...
Here is the link to the recent story http://www.cnn.com/video/data/2.0/video/business/2013/09/23/exp-lead-intv-howard-bragman-crackdown-fake-reviews-yelp.cnn.htmlI want to repeat one of the most...
View ArticleSocial WOM is rising in addition to offline WOM
After Google's recent announcement about +1 recommendations and WOM (word of mouth), it's social networks turn to tell marketers about the growing importance of...
View ArticleClik here to view.
