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Google Analytics for customer retention
Yes, probably not the best analytics out there, but Google analytics is Google's favorite tool and they are constantly improving it. Google Analytics gives insights on how customers are behaving on...
View ArticleWhy is word of mouth so powerful? (a little technical)
Simple: WOM is awesome because WOM gives rises to MORE WOM. The elasticity of WOM compared to other forms of marketing is much higher (about 30% to 50% in some cases), meaning, word of mouth puts your...
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Why is word of mouth sustainable?
•WOM connects businesses with customers and creates a sustainable ecosystem for businesses and their customers by helping businesses to reduce their marketing costs and by helping customers to reduce...
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Customer retention Infographic collection.
What do you think about customer retention now? Are you retaining all your customers? I think we talk about this more then acting on it. We know how important it is to make customers loyal, but we...
View ArticleWhat some of the top companies are doing to retain customers?
http://www.nytimes.com/2013/04/28/your-money/companies-that-get-customer-service-right.html?_r=1&Some excerpts from the above article:1) Philips refunded a customer after a bulb the customer bought...
View ArticleIs perception everything? Can customer reviews change perception about a...
It can be everything. If you Google "old town mexican cafe san diego", you will probably find better reviews than any other place. It is a tourist location hence the perceived value is higher. The food...
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Not important but Google Content keywords say a lot about what your site is...
I always like to look at this. One can gauge the "overall sentiment" of your site by looking at this list of words. Google likes natural content, and natural content keeps the visitors coming back to...
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Personalization is key to customer satisfaction and Customer retention...
It really is getting tiring how marketers are ignoring that nobody wants to be a part of the "BLAST". It is about time that we marketers stop doing blasts and start building our software which caters...
View ArticleThe Rise of Online Reviews--KeepCustomer's first guest blog
If you own a small business and have not established a website combined with socialmedia, it’s time to get on the bandwagon. With more and more customers researchingproducts and services online, it’s...
View ArticleWhat businesses can do to get customers? Why customer retention has become...
Here is the link to the recent story http://www.cnn.com/video/data/2.0/video/business/2013/09/23/exp-lead-intv-howard-bragman-crackdown-fake-reviews-yelp.cnn.htmlI want to repeat one of the most...
View ArticleSocial WOM is rising in addition to offline WOM
After Google's recent announcement about +1 recommendations and WOM (word of mouth), it's social networks turn to tell marketers about the growing importance of...
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